Desktop Direct Marketing Sunny Baker

ISBN: 9780070041950

Published: January 1st 1995

Hardcover

272 pages


Description

Desktop Direct Marketing  by  Sunny Baker

Desktop Direct Marketing by Sunny Baker
January 1st 1995 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 272 pages | ISBN: 9780070041950 | 5.27 Mb

While direct marketing is known to have a vast capacity for expanding customer bases and increasing sales, traditional direct marketing techniques are too costly for many small businesses to use effectively. Packed with examples and checklists, this book explains and evaluates new technologies for creating and disseminating direct marketing--starting with no more than a personal computer--including the latest software, on-line services, databases, electronic advertising, and more. Appendix. Glossary.



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