Festival And Special Event Management Johnny Allen

ISBN: 9780470807644



Festival And Special Event Management  by  Johnny Allen

Festival And Special Event Management by Johnny Allen
| | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | | ISBN: 9780470807644 | 3.77 Mb

Festival and Special Event Management second edition expands the coverage and discussion of event management issues and strategies introduced in the first edition. This edition continues to offer students, and anyone involved in event production, an introduction to the principles associated with planning, managing and staging festivals and special events.

New to this edition: three new chapters that focus on economic impacts, marketing strategy and information technology- event profiles presented throughout the text that highlight various events and associated issues- and new end-of-chapter case studies.

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